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Big brands bet on World Cup fever in India, where cricket is "religion"

Big brands bet on World Cup fever in India, where cricket is "religion"

June 28, 2019
Indian advertisers are on track to spend more than $400 million during this year's ICC Cricket World Cup, looking to cash in on a mania that is smashing viewing records in the world's biggest market for the sport.


Indian advertisers are on track to spend more than $400 million during this year's ICC Cricket World Cup, looking to cash in on a mania that is smashing viewing records in the world's biggest market for the sport.
https://ift.tt/1wRYj6X June 28, 2019 at 12:58PM
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